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The Dark Side of Social Media: Why Schools Must Teach Digital Responsibility. In today’s digital world, children and teenagers are more connected than ever before. Social media platforms like Instagram, Snapchat, and WhatsApp have become an integral part of their daily lives. While these platforms offer opportunities for learning and communication, they also pose serious risks when not used responsibly. As a digital marketing intern, a former assistant professor, and most importantly, a parent, I strongly believe that educating children about the dangers of social media is as important as teaching them math or science. The Tragic Case of Shahabas : When Social Media Turns Deadly One of the most shocking recent incidents is the tragic murder of a young boy named Shahabas. His own friends, all under the age of 16, created a private Instagram group where they meticulously planned how to kill him. This horrifying crime shows how social media can be misused to spread hatred, incite violen...
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The Power of Human Connection in AI-Driven Marketing As digital marketers, we are constantly adapting to new tools and technologies that enhance our strategies. The rise of generative AI has been a game-changer, offering faster content creation, personalized messaging, and improved efficiency. However, LinkedIn’s latest insights reveal a crucial factor we cannot ignore—human connection remains the key to impactful marketing. As a freelance digital marketing consultant in Calicut , I have seen firsthand how AI-driven content can enhance engagement, but only when it maintains an authentic human touch. While AI is a powerful tool, it cannot replace the emotional connection that builds trust and loyalty with audiences. Why Human Connection Matters in AI Content While AI has unlocked a world of possibilities, audience trust and engagement are built on authentic human emotions. Many consumers remain sceptical about AI-generated content, questioning its authenticity and relevance. Th...
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How Digital Marketing is Reshaping Political Campaigns Introduction In today’s digital era, political campaigns are no longer limited to traditional methods like television ads, newspaper articles, and mass rallies. The rise of digital marketing has transformed how politicians connect with voters, spread their message, and influence public opinion. Through social media, targeted advertising, and data analytics, political campaigns have become more dynamic, interactive, and data-driven. From Obama’s 2008 digital-first approach to Trump’s Twitter dominance , digital marketing has proven its power in shaping election outcomes. In India, political parties have also embraced digital strategies to engage with millions of voters online, making digital marketing a critical tool in modern political campaigns. The Shift from Traditional to Digital Political Campaigning Earlier, political campaigns relied on door-to-door canvassing, television debates, radio broadcasts, and newspaper ad...
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