How Digital Marketing is Reshaping Political Campaigns Introduction In today’s digital era, political campaigns are no longer limited to traditional methods like television ads, newspaper articles, and mass rallies. The rise of digital marketing has transformed how politicians connect with voters, spread their message, and influence public opinion. Through social media, targeted advertising, and data analytics, political campaigns have become more dynamic, interactive, and data-driven. From Obama’s 2008 digital-first approach to Trump’s Twitter dominance , digital marketing has proven its power in shaping election outcomes. In India, political parties have also embraced digital strategies to engage with millions of voters online, making digital marketing a critical tool in modern political campaigns. The Shift from Traditional to Digital Political Campaigning Earlier, political campaigns relied on door-to-door canvassing, television debates, radio broadcasts, and newspaper ad...